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We recognise the relevance of showing long-term outcomes of smoking cessation therapies. However, many drug trials use end of treatment measures as primary outcomes.1 2 Given the high attrition rates during the follow-up phase, choosing long-term primary outcomes has a high impact on the numbers of subjects needed. It is noteworthy that the study cited by Hillman et al failed to show any significant difference between the efficacy of a nicotine patch and placebo at 6 and 12 months of follow-up.3
We would like to acknowledge that the Russell standard includes …
Footnotes
Competing interests: H-JA has received sponsorship to attend scientific meetings, speaker honoraria and consultancy fees from GlaxoSmithKline, Pierre-Fabre Sante, Sanofi-Aventis, Merck-Lipha and Pfizer. AB has received sponsorship to attend scientific meetings, speaker honoraria and consultancy fees from Boehringer Ingelheim, GlaxoSmithKline, Novartis and Pfizer. In the past 5 years JRB has received consultancy fees from Xenova and Novartis and his employing institution has received consultancy fees and honoraria on his behalf from Pfizer. CO has received honoraria and consulting fees from Pfizer; nicotine and placebo products for research studies at no cost from GlaxoSmithKline; and honoraria from Pri-Med and CME outfitters. CBB, JG, KEW and KRR are employees of Pfizer.